We show you how to sell without being pushy, annoying or in-your face
Cold calls make you cringe? Sales questions make you quiver? Pitches leave you petrified?
As a small business owner, you could probably talk about your products or services until the cows come home. But when it comes to the selling bit…
Nope. The pushy-in-your face world of sales is not what you signed up for. You’d rather pay the big bucks for someone to do it for you than face the awkwardness that comes with sales conversations.
The good news is this: There’s a way to sell without feeling like you need to shower afterwards.
We run professional sales training for Australian businesses that want to sell in a way that feels authentic, comfortable and unpretentious. We create a step-by-step sales plan specifically designed for your business, and give you the tools and confidence to sell to even the toughest customers
True Potential were truly invested in our success
“True Potential completely understood our business and came up with a tailored, scalable sales process. We felt Jenny and Chris were genuinely invested in our success as a business and we ended up feeling completely confident in ourselves as salespeople.”
Alessandro Pierangeli – Co-Founder, Sports Block
Sales training for people who hate selling
Hiya, we’re Jenny and Chris, founders of True Potential Sales.
We know sales can be intimidating, especially when you’re a new business.
But selling doesn’t have to be pushy, in your face, or aggressive. Those tactics aren’t going to work with your customers. And it’s not how you want to run your business either.
In our experience, the best salespeople are authentic. They’re real people having a conversation with another real person.
Our Australian sales training program is based on our 30+ years’ combined experience in sales. We’ve worked with some of the best (and worst) salespeople in our careers and we’ve seen what works. We want to share that experience with businesses that are great at what they do, but need more confidence selling.
“True Potential’s one-on-one training and mentoring sessions were brilliant”
“I hired True Potential Sales to help me grow my business and improve my outbound sales process. They were always on hand to answer questions and I loved that they would integrate the information I gave them into their training sessions. I would highly recommend Jenny and Chris to any business that is looking to sharpen their sales skills.”
Joanna Stuart – Owner, Brew Accounting
Take the awkwardness out of sales
Confidence is the key to selling well. But not the “show-me-your-boat-and-I’ll-show-you-mine” kind of confidence. It’s the confidence that comes with knowing your sales strategy and processes are right, and you have the tools and know-how to sell in a way that feels right for you.
Our professional sales training helps you:
- Find the right clients: Build a healthy list of people who actually WANT to buy what you’re selling
- Beat the cold call jitters: Write sales scripts to clearly position your business and offering
- Get your messaging right: Create email and LinkedIn messaging templates using proven sales strategies and messaging
- Handle objections with total confidence: Identify and quash common objections you receive to get buyers over the line
- Set achievable sales goals: Don’t 10X your pipeline if your business can’t handle that. Find goals that are right for your stage of business.
All of our sales training is tailored for your business, taking into account where you’re at in your sales journey, the way you want to sell, and your specific business goals.
“Sales no longer feels like a big, hairy beast”
“The way that Jenny and Chris explain sales is simple, yet brilliant. They’ve shown me how to sell in a way that feels comfortable and natural – it’s not at all how I thought sales would be. I’ve gone from dreading sales calls to almost looking forward to them!”
Clare Hastings, Owner, Write My Content
How our professional sales training works
- Explore: We get to know your business to work out where you’re struggling
- Plan: We create a bespoke course that focuses on your specific business goals as well as your individual strengths and weaknesses.
- Train: We show you and your team how to handle each element of the sales process so you have the confidence to handle even the trickiest of sales conversations.
We know everyone learns differently. That’s why our sales training programs are delivered in two different ways:
“Knowledge, expertise and professionalism that is second-to-none”
“True Potential ran a sales masterclass for my clients which was OUTSTANDING! Their knowledge, expertise and professionalism are second-to-none. One of my clients commented during the class, “I’ve worked in sales since I was 13 and this is the best hour I’ve ever heard on sales.”
Faye Hollands Gerrey – Owner, Busy Business Women
Free tools to help you sell with confidence
Ready to start selling confidently?
Join our sales training designed specifically for Australian businesses and start having sales conversations that feel like regular conversations (just with a sale at the end!)
Spend less time worrying about sales
Spend more time delighting your clients
Sell without feeling gross