Outsourced sales staff
Generate more leads and close more deals without the cost and commitment of hiring sales staff.

For most B2B sales teams who want to grow, the story goes like this:
- You need more qualified leads in your pipeline
- But you’re really struggling to find good salespeople
- When you DO find a salesperson you can’t keep hold of them
Your sales targets are growing but you can’t successfully grow your team.
It’s a frustrating cycle.
We help sales leaders break this cycle and provide a stress-free alternative to hiring and managing sales staff. Our team of experienced outsourced sales staff provide a steady stream of qualified leads for your salespeople to convert.
True Potential were truly invested in our success as a business
“Unlike other companies that were offering generic solutions with limited depth, True Potential completely understood our business and came up with a tailored, scalable sales process.”
Alessandro Pierangeli – Co-Founder, Sports Block
Some like to stand out. We think it’s better to fit in.
You know that getting on the phones is the best way to build your sales pipeline but your sales team doesn’t have the capacity to do it. Outsourcing your sales department seems like a good option.
But you’d be silly to just outsource it to anybody.
That’s why we don’t just hire anybody.
We hand pick the best Australian B2B sales talent and match you with salespeople who fit in with your team.
- Australian based: We only employ English speaking, professional B2B salespeople with a minimum of 5 years’ experience.
- Extensive training program: We make sure our team of outsourced sales staff has the technical know-how to sell your product or service with confidence and create custom scripts to guide them.
- Control is Yours: You have complete sign off on scripts so you know exactly what our outsourced sales staff are going to say. Plus you can access call recordings to check quality of sales conversations. You can even meet your outsourced sales team if you’d like.
The result: Complete confidence that your company is being represented in the best possible way. And your customer will have no idea it’s an outsourced sales department (it will be our little secret).

An end to your recruiting woes
Hiya, we’re Jenny and Chris, Owners of True Potential Sales.
Working in various roles in Australia and the UK, we witnessed over and over the headaches that come with finding good salespeople (who then decide to up and leave!). We saw just how important good people and a solid strategy were for a successful sales campaign and decided to start True Potential Sales.
We now work with mid-market businesses all around Australia that are able to tap into our years of knowledge and experience without having to hire a full-time BD manager
Why hire outsourced sales staff?
- A stress-free alternative to hiring in-house salespeople: No recruiting, onboarding, or employee costs.
- A low-risk way to test the market: We’ll test your new product or service line to see if it’s hitting the mark with your target audience.
- More qualified leads: All that’s left is for your salespeople to convert them
- Minimal time investment from you: We train and closely monitor performance of our outsourced sales staff so you can focus on selling.
How outsourcing your sales department works
We work with you to create a custom campaign based on your business/product or service offering.
01
Step 1: Strategy Session
We start by laying your strategy out on the table. You show us your current sales processes. We outline our best revenue generating ideas, and together we choose the best options. We then create a bespoke project plan.
02
Step 2: Training and Planning
We then dig into the ins-and-outs of your business so our team of outsourced sales staff understand your offering and can represent you in a professional way.
03
Step 3: Call Campaign
Next, our Australian-based outsourced sales staff get on the phones. Choose from a set number of calls or a monthly package. All notes and feedback are meticulously tracked in a shared spreadsheet or in your CRM.
04
Step 4: Review and Refine
Finally, we look at the numbers. What’s working? What needs to be tweaked? Where are the opportunities?
Outsourced sales pricing
Packages start at $2350+GST per month + set up fee.
Looking for a high-performing sales team (minus the stress of hiring and managing more people)?

