We help you win back old clients (and speed up your sales cycle) with proven client retention management strategies
Winning new business may seem like the best way to make money, but it’s not always the most cost-effective sales method.
According to Forbes it costs five times more to attract a new customer than it does to retain an existing one.
Client retention management is one of the easiest ways to generate sales. It’s also one of the most overlooked.
Our team of friendly sales professionals can help you re-engage your lost and dormant clients, bringing forward a fresh, relevant offer that has them skipping happily back into the fold.
Increase your client retention without increasing your workload
Re-engaging clients takes time, which is why it’s easier to outsource this. But many businesses are often left disappointed with how they are represented by external call centres.
You’ve probably been on the receiving end of some of this traditional telemarketing, which is heavily scripted and focused on making as many calls in the least amount of time.
We do things differently.
A new customer has a 5-20% chance of converting. A repeat customer has a 60-70% chance.
We’re Jenny and Chris, Owners of True Potential Sales.
We have 30+ years combined experience in B2B sales – from start-ups to Fortune 500 companies. Along the way, we’ve picked up tried-and-tested sales retention strategies and have learnt what motivates customers to buy.
We train each and every one of our salespeople in these methods so they have the tools to effectively engage, delight and win back your customers.
We get to know your business: we learn the ins-and-outs of your industry, the compliance, and your product, and make sure our salespeople know exactly what they can and can’t say.
We dive into the detail: Before anyone picks up the phone, our salespeople meticulously study your CRM to make sure they’re up to speed with all the details of the client and your relationship with them.
We use professional salespeople: We only use English-speaking sales professionals with a minimum of 5 years’ sales experience, and we hand-pick a team based on your industry and needs.
The client retention management process
We choose the best clients to reactivate based on past purchases and behaviour.
We build a client retention management campaign that is tailored for your business and your preferred way of selling.
Our team of professional salespeople will contact your old clients with an offer based on your business’s preferred selling method.
Step 4: Review and Refine
We report on the results of your campaign and add detailed notes directly to your CRM.
Client retention management pricing
Packages start at $2350+GST per month + set up fee.