Jenny White, Co-Owner, True Potential Sales

I love working with business owners and leaders who have learnt how important sales skills are. Equally, I love helping people get to this point. When we get feedback from a client that they are now confident having sales conversations and are winning loads of business, I feel like I’ve genuinely helped people.

Some days I feel more like a detective than a sales consultant

Digging into businesses and researching industries to find the best way to reach our clients’ target market is hard work. Figuring all that out is like a puzzle sometimes! But when you generate a lead for a client and they land a big new contract, that’s an amazing feeling.

For me, good sales is about finding the right fit

You might be surprised to hear we don’t work with every client who approaches us. That’s because we have a clear idea who we can help best, and only work with them. It makes our own sales conversations much easier, and ensures we have a bigger impact on their business.

And we advise our clients to do the same. Having a pre-planned path where only the ideal customer will get to the end of that path is the smartest and easiest way to sell.

Sales? Me? No Way…

Growing up I was always chatty and persuasive. I would often challenge myself to make a grumpy person smile or turn a tricky situation around. But the idea of being a “salesperson” was actually horrifying! I eventually realised I had a lot of the skills that made a good salesperson and braved the world of sales.

Fast forward 15 years, I was knee-deep in cold calling campaigns when it struck me how much business struggled with lead generation through direct sales. It was only when I met Chris that I realised the skills and sales approach that came so naturally to us could add a lot of value to other businesses.

Chris Hull, Co-Owner, True Potential Sales

It takes a lot of bravery and a very wide skill set to launch a business, and then a huge amount of hard work to make that business a success. Helping these kinds of people grow their business is what gets me out of bed every morning (that, and my two boys who think it’s fun to jump on daddy!)

For me, good sales is about having a real-life conversation with your ideal customer

We’re bombarded with targeted ads, pop-up notifications and live-streamed stories. People trust digital communications less than ever, so having conversations to build up relationships with leads is crucial. It helps to build trust and understanding, and in our experience, allows you to generate far more quality leads.

From speedboat driving to sales advising

My first experience in sales was a pop-up tuck shop at High School selling fizzy drinks and lollies. Not likely to get past the sugar police these days, but it was a successful business! From then I was hooked on sales.

Apart from a brief but thrilling stint as a speedboat driver at a luxury summer resort, my career has been all about sales. I’ve spent 20 years working in the financial services industry, including 10 years as Head of Sales Operations for the UK’s largest independent financial services firm.

Over the years, I’ve seen what the best (and worst) sales people do, and now share that with our amazing clients to help them have better sales conversations.