Sales Strategy

A strong sales strategy is the foundation of any business that wants to make money (i.e. all of us). We draw on our extensive experience working with B2B companies of all sizes to create the perfect step-by-step sales strategy tailored for your business.

CRM Implementation

Most sales teams see their CRM as more of a hindrance than a help, but the truth is they are the lifeblood of your sales process. We can step you through customisation and optimisation of your CRM, and show you how to use it as more than a fancy filing system.

Lead Generation

Business ticking along nicely? Need some new leads to breathe life into your stale pipeline? We can source you some fresh new leads, reactivate forgotten leads, or reconnect with clients who have forgotten about your business.

Cold Calling

Cold calling is a guaranteed way to boost engagement, capture feedback and drive interest in your business. But for most of us even the thought of cold calling gives us the chills. We can plan, manage and carry out a cold calling campaign for you to get some toasty-warm leads into the hands of your sales people.

Appointment Setting

Marketing strategy? Check. Inbound lead generation set up? Tick.  Set up your next sales call? Outbound sales is a powerful tool when done right, but it’s not everyone’s forte. We have an amazing team of expert sales professionals ready to set up some appointment to help turn your leads into customers.

Client Reactivation

An old business contact or expired client can be a quick sales win. But who has time to dig their records out and call them (especially when there are hot new leads to pursue)? We can bring your old prospects back from the dead (in a totally non-creepy way).

Who We Help

Start-Ups | True Potential Sales


New businesses need to build strong sales foundations, fast. But where do you start? Ideal for businesses owners who are new to sales, our Sales Foundations package maps out your sales process from start to finish, leaving you with a step-by-step plan to execute sales with confidence.

Sales Kick Starter | True Potential Sales

Sales Kick Starter

Your business is up and running with some sales success but you’re ready to ramp things up with a more advanced sales campaign. Sales Kick Starter is a three step campaign – we work one-one one with you to build a comprehensive sales strategy, execute a call campaign, and track your results.

Sales Generator | True Potential Sales

Sales Generator

Your business is established but you’re struggling to recruit enough great sales people who will stay with your business. Sales Generator is a cost-effective way to have a low-maintenance team of B2B sales professionals on hand to provide a steady stream of leads ready to be converted.

Our Story

Based in Sydney, Australia, True Potential was founded by sales operations expert, Chris Hull and sales strategist, Jenny White to help each client reach their next level of business growth.

Under our guidance our clients have reactivated their client databases, tapped into lines of new business, learnt new approaches to sales and undertaken networking strategies that culminated in strong working relationships and a long-term source of revenue.

​Through our work with a diverse range of B2B clients, we have built our experience and expertise across various markets and industries. And while each client is different, they all agree on one thing: our team will exceed your expectations.

Our Story | True Potential
Sales strategy | True Potential

Did you know?

Half of senior buyers prefer a phone call over other forms of sales outreach (Rain Group)

In a w orld of ever increasing automated digital relationships with customers, phone contact and personal communication is still THE tried, tested, and trusted method of driving sales into your business and increasing revenue.

Take the next step!

Like to set up a meeting? 

Unlock your business today, experience the growth and reach of your business’s True Potential.

Take the next step | True Potential